SIFE

(Students In Free Enterprise)

SIFE is an international non-profit organization active on more than 1,300 college and university campuses in more than 40 countries that brings together the leaders of today and tomorrow to create a better, more sustainable world through the positive power of business.

Challenge: Establish a national marketing communications program to increase awareness.
Results: In four years, the number of enlisted SIFE teams increased by 70%, corporate donations doubled and press coverage averaged 300 clips per year, including national editorial in Inc., USA WEEKEND, Entrepreneur and trades. NouSoma developed extensive collateral materials including brochures, newsletters, press kits, annual reports and a website, and wrote and produced five training videos. Additional projects have included securing press for national competitions and international events held in Amsterdam and the UK.