President and Founder
With more than 25 years of experience in the marketing communications industry, Ellen has successfully developed and managed public relations, advertising, media training, sales and marketing campaigns for national and regional clients.
Prior to founding NouSoma in 1995, Ellen was an officer of billion-dollar QVC, Inc. where she originated the Public Relations Department and gained national visibility as a popular on-air host and consumer spokesperson.
Ellen received her MBA from the Katz School of Business at the University of Pittsburgh and her Bachelor of Science degree in marketing from Robert Morris University, summa cum laude. While at Robert Morris, she led the Enactus (formerly SIFE) team to the Enactus national championship. In 2006 she received the Robert Morris University Alumni Achievement Award.
In 1999, Ellen was named one of Philadelphia's Women of Distinction and a Freedom Valley Girl Scout Council Women of Achievement honoree. She also received an Excellence Award from Working Woman magazine. She was named one of Pennsylvania's Best 50 Women in Business and one of the Philadelphia business area's Outstanding 40 Under 40 in 1998. As Mrs. Pennsylvania 1994, Ellen represented Pennsylvania women, speaking on family and women's issues statewide, and she has spoken nationally at numerous consumer and business events. She also has been a marketing instructor at the Wharton Small Business Development Center at The Wharton School, University of Pennsylvania.
Active in her community, Ellen volunteers and provides pro bono work for organizations including Enactus and Family Lives On Foundation, of which she is a board member.
Ellen is the creator and author of the successful Girls Know How® book series. She is an accomplished commercial actress and voice-over artist, and has recorded more than 150 commercials, videos, infomercials and radio spots during her career. A native of Pittsburgh, Ellen has two daughters and resides in the Philadelphia suburbs. If she had spare time, she would play tennis, write, paint, play the piano and windsurf.
Dede Crough joined NouSoma Communications in January 1996 and was named Marketing Director a year later. Her public relations, marketing and communications experience encompasses a wide variety of businesses, including a national repertory theatre company, a screen printing/embroidery/promotional products company and a national cable television shopping channel in the Philadelphia area.
Clients benefit from her expertise in idea generation, writing with flair, desktop publishing, editing and proofreading. A skilled account manager, she develops and maintains comfortable and productive working relationships with clients, designers, vendors and members of the media.
She has held volunteer positions with City Theater Company of Wilmington, Delaware; Reins of Life therapeutic horseback riding in Landenberg, PA; and has served on the Board of Directors of Y2K9s Dog Sports Club in Wyndmoor, PA. She is a talented dog trainer who avidly supports pet rescue, has competed with her dogs in flyball, agility and disc, and is founder and captain of the Happily Evfur After Flyball Club.
Dede graduated cum laude from Middlebury College in 1985 with a B.A. in English, and lives in rural Chester County, PA, with three rescued Shetland sheepdogs and one rescued border collie mix.
Director of Communications
With 15 years of experience at the biggest names in media, including CNN, CBS, NBC and Comcast, Kristen knows how to get publicity for our clients. Her insight, experience and trusted network of media contacts result in:
- Compelling media appearances
- Enduring relationships with members of the media
- Creative content that engages consumers
Kristen joined the NouSoma team in July 2014. During her years as a TV producer, she had experienced the “smoke and mirrors” approach of other marketing and publicity firms, and admired the real results NouSoma delivers, as well as the firm’s integrity. Now Kristen is a trusted manager of media tours and marketing campaigns for NouSoma clients, who love that she anticipates what reporters are looking for, so they are prepped to respond to interviews.
Kristen also knows what it’s like to be in her clients’ shoes. She was the client when working with promotion, sales and marketing teams to launch a variety of brands at NBC, including a major digital cable channel. Together, they targeted an audience, created a message and established a social media voice that truly resonates – all under strict deadlines and high expectations.
An honors scholar at James Madison University, Kristen graduated magna cum laude in 1998. She lives on Philadelphia’s Main Line with her husband, where she does pro bono marketing for her church and charitable organizations.