Challenge: Develop and implement the national launch of Champion Performance Additives.

Results: Our successful launch for the new product line leveraged the globally recognized red and black Champion ‘Bow Tie’ logo with the heritage of Champion Brands manufacturing and distribution. NouSoma prepared all media materials, including creating bilingual label copy for 5 new products, secured feature articles in national trades, and coordinated a national press conference at Sebring International Raceway featuring British driver David Brabham, who displayed the Champion logo.