President and Founder
With more than 30 years of experience in the marketing communications industry, Ellen has successfully developed and managed public relations, advertising, media training, sales and marketing campaigns for national and regional clients.
Prior to founding NouSoma in 1995, Ellen was on the executive leadership team of billion-dollar QVC, Inc. where she originated the Public Relations Department and gained national visibility as a popular on-air host and consumer spokesperson.
Ellen received her MBA from the Katz School of Business at the University of Pittsburgh and her Bachelor of Science degree in marketing from Robert Morris University, summa cum laude.
Ellen was named one of Philadelphia’s Women of Distinction and a Freedom Valley Girl Scout Council Women of Achievement honoree. She also received an Excellence Award from Working Woman magazine, and was named one of Pennsylvania’s Best 50 Women in Business. She has instructed marketing at the Wharton Small Business Development Center at The Wharton School, University of Pennsylvania.
Active in her community, Ellen volunteers and provides pro bono work for organizations including Enactus and the Alzheimer’s Association of the Delaware Valley. She is the creator and author of the Girls Know How book series. She resides in the Philadelphia suburbs with her husband and has two grown daughters and two stepsons.
Vice President of Communications
As NouSoma’s key account manager, Kristen interacts daily with clients, their key contacts and the media. And, with 15 years of experience at the biggest names in the broadcast industry, including CNN, CBS, NBC and its parent company Comcast, Kristen knows what TV producers want because she was one.
Her insight, experience and trusted network of media contacts result in:
- Compelling media pitches
- Enduring relationships with editors and producers
- Creative content that engages consumers and serves as a resource to key audiences.
Kristen also knows what it’s like to be in her clients’ shoes. As a senior producer at NBC, she worked with promotion, sales and marketing teams to launch a variety of brands, including a major digital cable channel. Together, they targeted an audience, created a message and established a social media voice that truly resonated . . . all under strict deadlines and high expectations.
An honors scholar at James Madison University, Kristen graduated magna cum laude in 1998. She lives on Philadelphia’s Main Line with her husband.
Senior Director of Marketing
Dede joined NouSoma Communications in January 1996. Her public relations, marketing and communications experience encompasses a wide variety of businesses, including a national repertory theatre company, an equine gifts and custom promotional products company, and QVC, Inc.
Clients benefit from her expertise in unique idea generation, writing with flair, desktop publishing, editing and proofreading. A skilled account manager, she develops and maintains comfortable and productive working relationships with clients, designers, vendors and members of the media. She is also NouSoma’s key liaison between vendor clients and multichannel/e-commerce retailers.
While at QVC, Dede was part of the publicity team that partnered with Columbia Pictures to promote the hit movie A League of Their Own and sell licensed merchandise from the film. With the promotional products company, she worked a year later on the production side when QVC partnered with Warner Bros. Inc. on Free Willy. She also wrote the copy for a t-shirt that was picked up by a major national catalogue and became the company’s best-selling design.
Dede graduated cum laude from Middlebury College with a B.A. in English, and lives in rural Chester County, PA, with three border collies and a Shetland sheepdog who enjoy competing in a variety of sports. She has held volunteer positions with City Theater Company of Wilmington, DE, Reins of Life therapeutic horseback riding, and has served on the Board of Directors of Y2K9s Dog Sports Club.
NouSoma has been a great fit and find for us. Under the team’s strategic guidance, we have increased brand awareness for our organization and for a number of our initiatives, including gender diversity in the executive suite. We value their team’s attention to detail, follow-up and positive energy.